SAN FRANCISCO – Fitbit has acquired health coaching platform Twine Health, further extending its reach into health care and laying the foundation to expand its offerings to health plans, health systems and self-insured employers, The acquisition also creates opportunities to increase subscription-based revenue. Twine Health’s connected platform helps people manage chronic conditions like diabetes and hypertension, as well as help with weight loss and smoking cessation, by making it easy for care teams of providers, coaches, friends and family to collaborate on care plans. “Twine Health has delivered powerful results for patients managing conditions like diabetes and hypertension, two key focus areas for Fitbit, which together affect approximately 105 million people in the U.S. alone,” said James Park, co-founder and CEO of Fitbit, in a statement. “When combined with our decade-plus of experience empowering millions of consumers to take control of their health and wellness, we believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change.” In the longer term, Fitbit will have the opportunity to extend the benefits of the Twine platform to its more than 25 million users and expand into new condition areas.
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