LAFAYETTE, La. – Bruce Greenstein will leave his role as CTO for the U.S. Department of Health and Human Services this month to become chief innovation and technology officer at LHC Group, a national provider of in-home health care services and innovations. “Bruce is internationally recognized as a respected leader and innovator in the health care industry—a combination which makes him a perfect addition to our management team today as LHC Group continues leading the way in a growth industry,” said Keith Myers, chairman and CEO of LHC Group, in a statement. “He will lead our enhanced emphasis on innovation and technology to improve the efficiency and effectiveness of health care services.” Myers said Greenstein will also play a key role in the development of value-based models for LHC’s core business and additional business lines, as well as new arrangements with its managed care partners. LHC Group recently completed a merger with Almost Family, creating one of the largest in-home health care providers in the country with an expanded geographic service territory of 37 states. Greenstein will help the company develop new capabilities for leading home health into value-based arrangements and exploring alternative delivery models for health care in the home and advance its remote monitoring, telehealth and care management capabilities.
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