ROCHESTER, Mich. – OptimizeRx, a provider of digital health messaging for the pharmaceutical industry, has acquired CareSpeak, a provider of interactive health messaging for improved medication adherence and care coordination. OptimizeRx delivers its platform through a network of electronic health record and ePrescribing providers. With the acquisition of CareSpeak, the company expands its reach to communicate directly to patients. “By adding CareSpeak’s complementary capabilities to our platform, we extend our ability to engage doctors and patients, and improve health,” said William Febbo, CEO of OptimizeRx, in a statement. “CareSpeak allows us to further bridge the critical communication gaps between pharma, health care providers and patients.” CareSpeak helps patients manage their own health with medication reminders, refill notices, side effect management information and cost-saving co-pay programs. Patients can also contact nurse support services if needed.
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