LAS VEGAS – Digital health company SocialWellth wants to help consumers manage their mobile health apps with Happtique, a curated app boutique. “Our intelligence-driven curation process, used for all apps in Happtique, consistently finds, organizes, interprets and shares the most relevant and highest quality mobile health apps across 48 health, balanced living and lifestyle categories,” said David Vinson, SocialWellth founder and CEO. The Happtique program evaluates and filters mHealth apps for relevance, value, user ratings, scientific evidence and consumer engagement. Each curated app undergoes a rigorous review, beginning with an Adaptive Privacy and Security scan. Each app also has an App Curation, Usability and Testing scorecard. Using quick-polls and other data capturing techniques, Happtique initiates a digital dialog with consumers to gain insights, and the user interface is linked to social networking accounts. “We take our enterprise-level curation process, leveraging experts and an established set of industry guidelines, to create a personalized mini app boutique around a consumer’s own goals and interests,” said Vinson.
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