NEW YORK – Digital health company Thirty Madison has raised $12.5 million in Series A funding to launch Cove, a direct-to-consumer health care company that will offer personalized treatment solutions for migraine sufferers. “We know that consumers expect more from their healthcare than they’re currently getting,” said Steven Gutentag, co-founder of Thirty Madison, in a statement. “Most young people no longer have a primary care physician, the costs of care are skyrocketing and patients are increasingly thinking like consumers—yet the health care experience has not evolved to meet any of this. We want to change that.” Cove provides a virtual consultation with a licensed physician and a personalized treatment plan, including symptom tracking. Thirty Madison will also use the Series A funds to continue growing their first brand Keeps, a digital platform for male pattern baldness. The company will launch Cove later this year.
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