NEW YORK – WebMD has acquired Vitals Consumer Services Division, a provider of online tools to help consumers connect with health care providers, from MDx Medical. Vitals Consumer Services Division is comprised of Vitals.com and UCompareHealthCare.com, websites that help consumers find local health care professionals for themselves and their families. It also includes MedHelp, a collection of online patient-to-patient communities that enable thousands of daily conversations about hundreds of medical conditions. Together, WebMD’s provider directories and Vitals Consumer Services Division’s consumer websites will generate more than 10 million visits per month from consumers looking for local healthcare providers, said Dr. Steve Zatz, CEO of WebMD, in a statement. “The consumer-first mission of Vitals Consumer Services Division, as evidenced by its strong commitment to transparent information and data, makes it a natural fit within the WebMD network,” said Zatz. “We plan to quickly open our combined platform to providers, provider networks and other health systems that are seeking to drive new patients into their practices.” Following the transaction, Vitals Consumer Services Division will operate as a subsidiary of WebMD. MDx Medical will retain the Vitals Enterprise Solutions business, a digital engagement platform that reduces the cost of health care for health plans and employers.
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