NEW YORK – Digital health startup Wellth Inc. has raised $5.1 million in a recent round of funding to expand its team to meet growing demand from the marketplace and to execute on strategic goals. Wellth works with insurers and providers to motivate patient behavior change and better adherence to treatment through the use of financial incentives and behavioral economics strategies via a mobile patient experience. “We are looking forward to working closely with our investors in this round to identify new opportunities within health insurance, life insurance, health systems and the pharmaceutical industry,” said Matt Loper, CEO and co-founder of Wellth, in a statement. “We hope to use these new avenues to establish a wider range of use cases to improve patient health and drive down costs for insurers and health systems.” Wellth’s mobile solution includes daily digital contextual and personalized nudges, as well as quick “check-ins” for daily medications for patients with Type 2 diabetes, congestive heart failure, chronic obstructive pulmonary disease and other conditions.
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