DENVER – Welltok, a provider of a consumer health activation platform, has acquired Wellpass, formerly Voxiva, a provider of of interactive, text-based programs. The acquisition expands Welltok’s presence in the managed Medicaid and government markets, and brings text messaging capabilities and evidence-based health programs into its consumer health activation platform. “Wellpass is a natural extension of the tremendous work we have been doing to enable health entities to activate consumers by targeting and connecting them with personalized health improvement resources,” said Jeff Margolis, chairman and CEO of Welltok, in a statement. “We look forward to building on Wellpass’ successful creation of consumer-first, actionable solutions that enable managed Medicaid, community-focused organizations and state agencies to effectively improve the health and wellbeing of their populations.” Wellpass’ evidence-based, clinically validated programs range from adult and child health to diabetes management, smoking cessation and prenatal care. The acquisition will allow Wellpass’ current clients to more effectively target and engage their members through machine learning and data driven insights, additional outreach channels like interactive voice, chatbot and live coaching, and the ability to incentivize and reward actions. In addition, Wellpass’ interactive programs and capabilities will be available in conjunction with Welltok’s full product suite. “Welltok’s end-to-end platform delivers unparalleled insights and the seamless ability for our clients, and the market at large, to connect individuals with the right resources, programming and incentives that drive action and positive outcomes for all,” said Paul Meyer, CEO of Wellpass and Welltok’s new public and community market president, in a statement.
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