SAN DIEGO – The biggest barrier to the adoption of digital health solutions is legacy—legacy technology, legislation and design—according to Scott Plewes, vice president of user experience at software and design firm Macadamian.
“The challenge is that all of these barriers are so interconnected,” he said about his upcoming panel discussion at Parks Associates’ Connected Health Summit Aug. 29-31 in San Diego. “The problem is that, by their very nature, they are connected, but not in terms of the architecture of the procedures and the technologies that should connect them.”
The “Healthcare UX: Designing the Best Customer Experience” panel discussion will feature: Plewes; Stuart Slutzky, chief of product innovation at Humana Wellness Solutions; Kevin Yamazaki, CEO of Sidebench; and moderator Brad Russell, a senior analyst at Parks Associates. The group will discuss how engagement starts with human-centric user interface designs and personalized service experiences, and will invite leading health care organizations at the conference to discuss their own digital service platform innovations and their impact on the customer experience, patient engagement and care outcomes.
Plewes expects the health care industry will continue to face legacy problems for years to come, but that’s where digital health experts come in.
“It may sound like an insurmountable challenge to face, but as digital experience designers, it’s an exciting time for us to be innovative,” he said.
Parks Associates, an expert in researching the digital health sector since 2006, has designed the “Connected Health Summit” to spotlight health technologies as part of the Internet of Things and the transformational impact of connected solutions on the U.S. health care system. Speakers at the Summit will include: John Cosgriff, chief strategy officer at UnitedHealthcare; Dr. Saquib Rahim, chief medical officer for Aetna Digital; Dale Rayman, senior vice president, actuarial consulting & business development for Sharecare Inc.; and Chanin Wendling, assistant vice president for informatics at Geisinger Health System.