‘We’re just scratching the surface,’ says Sanjay Khurana
WASHINGTON, D.C. – AARP has launched a new website to motivate caregivers to adopt digital technologies in their daily tasks of caring for patients and loved ones.
Sanjay Khurana, AARP’s vice president of caregiving products and services, said the CareConnection website was developed after research showed that caregivers are still reluctant to adopt digital tools and technologies that can make their job easier, more efficient and higher quality.
“Caregivers in our study showed a high desire to adopt digital technologies, but the actual adoption was low,” he said. “We found that products were not designed for this caregiving population, so we began asking how to get developers to see caregivers as an essential part of the equation. We want this website to empower the caregiver.”
CareConnection has been in beta since September, but the website has already seen more than 100,000 visitors.
Khurana said they have received good feedback on CareConnection so far.
“We’ve gotten a lot of good learning and are feeling very satisfied with the beta,” he said. “People are engaging with the products and services in many different ways.”
Visitors to CareConnection can arrange for virtual physician visits through Teladoc. Khurana said these visits allow for the caregiver to be involved as well, something that often does not happen.
The website also features an “Ask An Expert” section where caregivers can connect with an expert from UnitedHealthcare for answers to questions.
Other features of CareConnection include articles on caregiving topics, resources to connect with other caregivers and caregiving experts, products and services, options for in-home care, and tips and hacks. A mobile app is also being developed to match caregivers with peers.
Khurana said AARP wanted to be sure to co-create the website with caregivers and consumers who gave real input into its design. The website will continue in beta for now, and the organization will update and add more resources based on input from caregivers who use it.
“We have so much ground to cover in caregiving,” he said. “We’re just scratching the surface.”