DALLAS – People with cardiovascular diseases now have digital access to personalized care plans through the Health Motivation Platform, developed by the American Heart Association and PatientBond, a cloud-based platform for digital patient engagement.
The Health Motivation Platform is a suite of digital solutions designed to improve cardiovascular health across multiple conditions. It combines the American Heart Association’s science-based CarePlans and health content with PatientBond’s proprietary psychographic segmentation and digital engagement applications to drive desired behavior change through a emails, text messages, interactive voice response calls and in-app content. The user’s experience is then personalized by appealing to their health-related motivations, compelling the user to take action.
“The American Heart Association is dedicated to reducing deaths from cardiovascular diseases stroke and, to that end, we are publishing scientific statements and guidelines that are the foundation of evidence-based care,” said Patrick Wayte, senior vice president, American Heart Association, Center for Health Technology & Innovation, in a statement. “With this initiative, we are working essentially to translate this science into increasingly actionable intelligence that motivates consumers, particularly patients, to use the best of what the Association knows about heart disease and stroke.”