‘Delaying an investment in modern channels is leaving significant value on the table’
BOSTON – With the increasing development and use of mobile technology, care managers have the opportunity to engage more fully with hard-to-reach patients like seniors, family caregivers and those without a computer, say execs from Wellframe, a provider of mobile-enabled care management platforms.
“Smartphones and tablets are becoming indispensable and the rates of adoption and usage are unprecedented in the history of technology,” said Jacob Sattelmair, founder and CEO of Wellframe, in a recent webinar on leveraging mobile technology to engage difficult-to-reach patients. “Mobile technology provides paths around current barriers to patient communication and engagement.”
Care managers who are reluctant to think of mobile health technology as an effective engagement channel are missing out, Sattelmair said.
Mobile technology can help facilitate high-touch relationships between care managers and patients by providing a two-way messaging outlet between the patient’s mobile app and the care team’s platform dashboard, said Elaine Besancon Goodman, senior medical director at Wellframe and co-presenter of the webinar.
An interactive, personalized care program can be delivered to patients through their smartphone or tablet, where they can read educational content and record their health status, Goodman said. A platform like Wellframe can then prioritize patients based on clinical need, allowing care managers to reach out to those patients in need and adjust the program based on real-time insights, she said.
“This not only increases efficiency, but prevents at-risk patients from falling through administrative cracks,” she said.
Mobile technology enables patients to engage on their own time and in their own space. When it’s easier for a patient to take advantage of services, they will stick with the program longer, Sattelmair said.
“There is a growing recognition that the old way of doing things is not going to be enough to succeed in today’s reality,” he said. “It’s becoming clear that delaying an investment in modern channels to engage patients is leaving significant value on the table.”