WASHINGTON –A majority of consumers would welcome virtual health provider visits, according to a new Virtual Visits Consumer Choice Survey from Advisory Board.
Up to 77% of consumers would consider seeing a provider virtually—and 19% already have, according to the survey.
“Across industries, consumers have become accustomed to using virtual technology for both real-time and asynchronous interactions,” said Tom Cassels, national strategy partner at Advisory Board, a best practices research and consulting firm, in a statement. “Health care providers can no longer wait to catch up.”
The survey tested several types of virtual visits and found many interested more than 70% of respondents, including a prescription question or refill, pre-surgery and select post-operation appointments, receiving ongoing results from an oncologist and ongoing care for chronic condition management.
Overall, the survey found that the majority of the nearly 5,000 survey respondents reported that they would be willing to consider a virtual visit in each of the 21 primary and specialty care scenarios tested.
Among survey respondents, care quality was the top concern with a virtual visit, followed by the provider not being able to diagnose or treat them virtually. Very few respondents said they had no concerns about virtual visits.
When Advisory Board conducted hundreds of interviews with health care leaders, researchers discovered a common barrier to growing a mature program—physician resistance.
“Many physicians perceive their patients as only being interested in having an in-person relationship with their doctor, especially when it comes to specialty services,” said Cassels. “The survey results indicate otherwise.”