PHILADELPHIA – Independence Health Group, parent of Independence Blue Cross, is partnering with global media and technology company Comcast to launch a newly branded, patient-centered health care technology and communications platform.
The goal of the Internet-based platform is to provide patients with access to their health care content and information wherever they are. Plans are to make the new platform accessible nationally, across multiple distribution channels and devices.
The partnership is part of Independence Health Group’s strategy to invest in standalone businesses focused on health care innovation.
“Rapid technological advances in recent years have changed the expectations consumers have about accessing and using goods and services, and health care is no exception,” said Daniel Hilferty, president and CEO of Independence Health Group, in a statement. “Through this collaboration, we will explore how we can best use technology to enhance how consumers access and use health care services, which we know at times can be frustrating.”
Independence Health Group, together with its subsidiaries, serves nearly 8.5 million people in 24 states and the District of Columbia, including 2.5 million in southeastern Pennsylvania.
As one of the founding members of The Health Care Innovation Collaborative in Philadelphia, Comcast has initiated partnerships within the health care industry. Most recently, the company collaborated on a medically approved Healthy Aging Series with UC Davis, producing 108 videos on topics including Heart Health, Fitness & Exercise, and Nutrition.
“Comcast’s unique experience in technology and content can be an enabler for disruptive, personalized and media-rich innovations in health care,” said Sam Schwartz, chief business development officer, Comcast, in a statement. “Independence is a company steeped in innovation and completely committed to the consumer experience. We’re excited about this new partnership and the opportunity to work together using technology to help improve the effectiveness and efficiency of patient communications and education.”