THOUSAND OAKS, Calif. – Anthem Blue Cross has launched an integrated digital health platform called Engage that creates a personalized member experience by connecting health plan and benefits data with individual clinical and claims data and information pulled from health and wellness apps.
“Engage is born out of Anthem’s commitment to provide an engaging health care experience for everyone while sparking personal action and empowerment,” said Brian Ternan, president of commercial business at Anthem Blue Cross, in a statement. “Rather than contending with a myriad of one-off digital offerings that address only small portions of their health benefits and health care or fitness data, Engage brings together an individual’s health and benefits into one location, empowering employees with information and support for better health and better health care decisions.”
The platform offers employers access to a single web and mobile digital solution that brings all of their employees’ key health and benefits together in one place, providing employees with personalized messaging based on their individual clinical and claims data.
Developed in collaboration with Castlight Health, Engage includes online guidance and support on health care questions, including assistance to locate after-hours health care and information on out-of-pocket costs for lab tests, procedures and prescription drugs, as well as access to information on all of the doctors and hospitals in a member’s network. The digital health platform also connects to fitness trackers and can be used to administer wellness challenges and incentives, helping support a company’s culture of health.