MADISON, Wis. – A new partnership puts not-for-profit health insurer WEA Trust in the position of both customer and investor.
“We wanted to be involved in a more direct way,” said Kyle Humphrey, director of marketing at WEA Trust, which recently invested $1M in Kiio and signed an agreement to provide the company’s Low Back Pain program to its members for three years.
The Kiio platform, launched in January, delivers individualized information and care tailored to a patient’s specific condition, including chronic conditions. The Low Back Pain program uses automated screening, online coaching, monitoring, data management and a mobile app to reduce pain and improve quality of life.
Humphrey said low back pain and other chronic conditions are challenges that WEA Trust has been trying to manage more efficiently for its members. The Kiio program provided what they needed.
“We saw great value in the app,” he said. “The Kiio platform has the ability to communicate and engage with our members in a personalized way—we needed this and have been pursuing something like it for some time.”
The funding from WEA Trust is the first significant investment from a source that has become a long-term customer, said Marc Felcyn, vice president of sales for Kiio.
“I hope it will be the first of many,” he said.
As part of the partnership, Mike Quist, WEA Trust’s CEO, has joined the Kiio board of directors, and Dr. Tim Bartholow, WEA Trust’s medical director, is part of Kiio’s advisory committee.
Felcyn said the two companies have a shared vision for the future of health care.
“We’re both focused on helping better involve and connect people with their health care team, payer and provider,” he said. “We both believe we need a new health care delivery model that will leverage evidence-based care and technology so it is personalized, convenient and scalable.”