NASHVILLE, Tenn. – Vanderbilt University Medical Center’s digital health program just got bigger: It has introduced a new mobile health care program and online patient reviews to stay competitive and engage patients.
“Our competition is not just health care anymore—it’s companies like Amazon and Apple that are moving into the health care space,” said Laura Beth Brown, president of Vanderbilt Home Care Services. “We have to look to new technologies to reach patients, to stay relevant and to help the people who need it most.”
Through the new services, consumers can use a mobile app or visit Vanderbilt’s website to request a nurse practitioner visit. For a $99 flat fee, the nurse practitioner will visit the home or workplace of the user within two hours of the request. Following the visit, users can fill out an online survey and review the care they received.
Brown said the cost of care, consumer demand, and the squeeze on physical space were the three main motivators for tweaking Vanderbilt’s digital health program, which uses a digital platform designed for hospitals and health systems by Medicast.
While the program has been a cash-only service since it began in November, Brown said there is a demand to make arrangements for Medicare and other insurances.
“We have had lots of opportunity to enter the payer space,” said Brown. “We haven’t launched that yet, but we’re exploring how to do that and hope to introduce it in the next quarter.”
Brown said the program has given Vanderbilt an extension into the community to reach people who might not have had the means to get care previously.
“The technology makes this a remarkable opportunity to deliver health care,” said Brown. “Consumer demand for technology is one of the key drivers to the success of this program and whenever we can decrease windshield time and hours spent in bricks-and-mortar should be a priority—I see this as mission-critical for organizations.”