HARTFORD, Conn. – Aetna has announced a new program for members using Apple products.
The insurer will make Apple Watch available to select large employers and individual customers during open enrollment season, and will subsidize a significant portion of the device cost, offering monthly payroll deductions. Aetna will also provide the Apple Watch at no cost to its own employees, who will participate in the company’s wellness reimbursement program.
“We are incredibly excited to use iPhone, iPad and Apple Watch to create simple, intuitive and personalized technology solutions that will transform the health and wellness experience for our members,” said Aetna Chairman and CEO Mark Bertolini in a press release.
With support from Apple, Aetna is planning several iOS-exclusive health initiatives, starting with integrated health apps for iPhone, iPad and Apple Watch that will improve the ability of consumers to manage their health and increase healthy outcomes. The apps will include: care management and wellness to help guide consumers through health events like a new diagnosis or prescription medication with user-driven support from nurses and people with similar conditions; medication adherence to help consumers remember to take their medications, order refills, and connect with their doctor through their Apple Watch or iPhone; personalized health plan on-boarding, information, messaging and decision support; and integration with Apple Wallet, allowing consumers to check their deductible and pay a bill.
“Aetna’s new initiatives will be a powerful force toward creating better customer experiences in health care,” said Apple CEO Tim Cook.
The program will be available early next year.