NEW YORK – Tech-driven health startup Oscar Health is partnering with AXA’s International Employee Benefits division to accelerate expansion and enable long-term growth. The announcement comes as Oscar doubles its individual market presence to six states: New York, New Jersey, Texas, California, Ohio and Tennessee. The AXA IEB will provide a focus on preventative health and consumer experience. “As Oscar prepares for its next phase of growth and pursues its mission to use technology to deliver better care at a lower cost, we will benefit from this strategic partnership with AXA and its global scope, deep reinsurance expertise and a shared vision for the future of health care,” said Joel Klein, chief strategy and policy officer at Oscar Health, in a statement.
THOUSAND OAKS, Calif. – Anthem Blue Cross has launched an integrated digital health platform called Engage that creates a personalized member experience by connecting health plan and benefits data with individual clinical and claims data and information pulled from health and wellness apps.
“Engage is born out of Anthem’s commitment to provide an engaging health care experience for everyone while sparking personal action and empowerment,” said Brian Ternan, president of commercial business at Anthem Blue Cross, in a statement. “Rather than contending with a myriad of one-off digital offerings that address only small portions of their health benefits and health care or fitness data, Engage brings together an individual’s health and benefits into one location, empowering employees with information and support for better health and better health care decisions.”
The platform offers employers access to a single web and mobile digital solution that brings all of their employees’ key health and benefits together in one place, providing employees with personalized messaging based on their individual clinical and claims data.
Developed in collaboration with Castlight Health, Engage includes online guidance and support on health care questions, including assistance to locate after-hours health care and information on out-of-pocket costs for lab tests, procedures and prescription drugs, as well as access to information on all of the doctors and hospitals in a member’s network. The digital health platform also connects to fitness trackers and can be used to administer wellness challenges and incentives, helping support a company’s culture of health.
COLUMBIA, S.C. – Blue Cross Blue Shield of South Carolina recently began using a web-based mobile communications platform from Relay Network to allow personalized interactions with its members.
“We know many people have smartphones these days so we have to extend the way we engage with members,” said Sarah Martin, vice president of product and consumer innovation for BCBSSC. “We have to communicate with them the way that works best for them.”
Text messages sent through the platform engage members with information about their health plan, links for finding in-network providers, information about managing a chronic condition, or scheduling an appointment with their physician.
Martin said the insurer still communicates with members through more traditional methods like mail and telephone, but the Relay system allows the company to use demographics and other data to customize the communications.
BCBSSC already had an established member communication strategy, and the Relay platform is an extension of that and part of the payer’s precision medicine strategy, which encompasses virtual visits, telehealth and remote monitoring.
“We knew we had to extend our modalities to become more personalized,” said Martin.
She said the insurer is hoping for a benchmark of 30% overall member use to gauge whether the integration of the platform has been a success.
“We’ll be looking to increase that number as we get more mature with using it,” Martin said.
Relay Network is a provider of mobile customer communications platforms and has seen its number of connected consumers grow more than 200% from 2015 to 2016. The company expects that number to double for 2017, said Matt Gillin, CEO and co-founder of Relay Network.
“We allow health insurers to offer a single, secure channel for self-service, and the significant growth and rapid adoption we have seen among our health care customers makes it clear that this approach is working,” he said.