SAN FRANCISCO – The defunct technology company Jawbone is being resurrected as Jawbone Health, a medical subscription service that will incorporate wearable devices, artificial intelligence and human doctors to detect and prevent chronic and lifestyle diseases.
Jawbone Health was formed with the financial backing of Dubai-based holding company Meraas, which bought out the assets of Jawbone’s health domain.
“Two-thirds of all deaths today are lifestyle-disease related—that’s just bad living,” said Hosain Rahman, founder of Jawbone, in a recent episode of the Recode Decode podcast. “If you catch that stuff early and you change your behavior you can push out half of those deaths and save 70% of the costs.”
The new subscription service will be powered by Salesforce’s Health Cloud platform and will feature a wearable device that collects a user’s health data.
The data will be analyzed through AI and human doctors within the Jawbone Health system to catch issues that could lead to dangerous health conditions.
“The idea is to catch health issues going on with you early, when they can be treated, and you can improve longevity,” Rahman said.
While Jawbone Health has introduced a device to showcase what the new service can do, it will eventually partner with other device companies and integrate data from the Apple Watch and iPhone.
“The idea is to let other people build on our sensor technology because we’ve proven that it’s clinical grade,” said Rahman.
Jawbone Health is currently rolling out the service to 100 users at a time. Rahman envisions it will be purchased by individuals, recommended by insurance companies and offered by their employers.
“Lots of people are doing devices, AI and pieces of health monitoring, but no one is doing it all in one stack,” Rahman said. “We’re rolling it out slowly but we’re taking our time to get it right.”