SEATTLE – Amazon has launched a brand of consumer-use medical devices for diabetes and hypertension management.
The new Choice brand will include a range of blood glucose monitors and blood pressure monitors, both with supporting mobile apps that offer measurement tracking, data mobility and reminders.
“The Choice brand is all about accessible wellness,” said Bob Guest, CEO of Arcadia Group, which is developing the Choice brand for Amazon, in a statement. “Now, in the privacy of their home, consumers can review, compare and purchase the products of their choice—no insurance is required. Choice is freedom.”
The Choice brand will offer both conventional models and devices enabled with Bluetooth connectivity features.
“Over time we intend to incorporate voice driven measurement interpretation as well as individualize wellness recommendations,” Guest said. “This is all possible with Alexa, and will provide patients with a wellness experience not available until now.”