‘Hospitals will be an abnormality of the 21st century’
BOSTON – American Well and Samsung have sealed a deal to develop new health care services for providers, delivery networks, payers and employers, and to ease the process of bringing health care into the home.
“We want to come as close to the consumer as possible,” said Jeff Kosowsky, senior vice president of corporate development for telemedicine giant American Well. “For most of us, that’s on our devices and Samsung is a natural extension of where consumers spend their time.”
The initial phase of the partnership will focus on American Well Exchange, where company partners like the Cleveland Clinic, New York-Presbyterian and Anthem’s LiveHealth Online exchange services with each other online, and consumers access these services through their Samsung devices.
The Exchange creates a single place where multiple choices across a wide variety of health care can be delivered, said Kosowsky.
“Consumers don’t want to have to download multiple apps for the care or brand they need—that’s too fragmented,” he said.
American Well has its foundation in building partnerships with large health systems, but it is now turning its focus toward the end user.
“We’ve developed a strong ecosystem of clients—we have the key components but, at the end of the day, we need the consumer,” said Kosowsky. “Our partners want to be sure they can get their message out to consumers who are hanging out on their Samsung devices.”
Kosowsky believes the future of health care will be in the home and the partnership with Samsung is the first step in making that a more accessible reality.
“I think hospitals will be an abnormality of the 21st century,” said Kosowsky. “All the elements of care are converging through technology, and it’s allowing us to go back to the future and bring a lot of health care home.”
American Well and Samsung are just getting started with innovation, said Kosowsky, who hinted there would be more announcements coming out of the partnership in the near future.
“Our next step is to deliver on what we promise, sooner rather than later,” he said. “Our vision is bigger than devices.”