SAN FRANCISCO – Fitbit has launched the Fitbit Care connected health platform that combines health coaching and virtual care through wearable devices, self-tracking and personalized digital interventions.
The Fitbit Care health coaching solution is based on Fitbit’s experience in helping consumers make meaningful behavior changes and the clinically proven expertise of Twine Health, a coaching platform Fitbit acquired earlier this year. Coaches work with participants to create personalized care plans and connect with members through multiple channels that include in-app communications, phone and in-person meetings.
Following the launch, Fitbit has also announced that it is expanding its partnership with Humana to offer the potential to access Fitbit Care to the payer’s more than 5 million members.
“With health care costs and rates of chronic disease increasing, there is a clear need for innovative tools and services to help people make the lifestyle and behavior changes necessary to reverse this trend,” said Adam Pellegrini, general manager, Fitbit Health Solutions, in a statement. “Expanding our partnership with Humana allows us to accelerate our common goal of helping more people get and stay healthy, and I’m confident that together we can help drive better health outcomes.”
Humana serves members through a range of wellness programs and capabilities to help employers control rising costs related to worker health, such as increased health care consumption and lost productivity. Fitbit Care is the latest integration to those offerings.
“Working with Fitbit, we have been able to provide our members with wearable devices, data and insights they can use to achieve their best health and wellness,” said Jeff Reid, senior vice president of wellness solutions at Humana, in a statement. “By adding Fitbit Care’s new health coaching capabilities, we can offer even more personalized, meaningful support to our members who are focused on specific health goals, such as smoking cessation or weight loss, or the management or prevention of chronic conditions,” said Jeff Reid, Humana’s senior vice president of Wellness Solutions. “Fitbit’s intuitive technology and human coaches are powerful tools to engage and motivate members, creating more frequent, convenient touch-points that support our members beyond the walls of a doctor’s office.”