RIDGEFIELD, N.J. – General Devices has focused its business for the past 25 years on mobile telehealth systems for hospitals and EMS, but it’s now setting it sights on the alternate care market.
An initial area of focus: long-term care facilities, says Andy Birnbaum, marketing manager for GD.
“We’re hoping to find some alternative markets this year,” he said.
One of GD’s flagship products is its line of e-Bridge mobile telemedicine apps, which enable the sharing of real-time, HIPAA-secure voice, texts, photos, videos and streaming video from smartphones, tablets and computers.
GD is targeting the alternate care market because it knows health care is increasingly moving into the home, Birnbaum says.
“We know that patients can get the care they need and stay in their own bed, then provider revenues can increase—everybody wins,” he said.
GD also offers the CAREpoint Workstation used by hospital emergency departments to manage all EMS-hospital communications on a single interoperable device. GD recently installed its 800th CAREpoint Workstation at Holston Valley Medical Center in Tennessee.
Security is a big part of what sets GD apart, Birnbaum says, and its products are FDA-listed, which means the company successfully completed an online listing through the U.S. Food & Drug Administration Unified Registration and Listing System (FURLS).
“We see a lot of companies out there that don’t really care about the security piece, they are more focused on features or buttons,” he said. “We chose to take our products to the FDA level.”