Healthsense brings new markets, new technology
SAN DIEGO – GreatCall has expanded its portfolio of connected health services for seniors with its recent acquisition of Mendota Heights, Minn.-based Healthsense.
“It was a logical move for us,” said Brian Berning, GreatCall CFO. “We’ve made significant progress in the direct-to-consumer world and we want to continue to grow.”
GreatCall set the stage for an expansion of its product lineup for older adults and their caregivers with the acquisition of Lively’s assets in 2015.
While GreatCall’s focus has been direct-to-consumer sales, its acquisition of Healthsense deepens the company’s penetration into the senior living and health care markets.
Healthsense currently monitors more than 20,000 individuals in senior living, said Berning.
Healthsense uses wireless sensors to monitor everyday activities of daily living like eating, sleeping and movement. It gathers information to establish patterns, evaluate data and enable caregivers to be proactive when they spot changes that might indicate early onset of a negative health event.
Healthsense’s predictive analytic capabilities were a big draw for GreatCall. This market will be worth $9.2 billion by 2020, according to experts.
“Predictive analytics was the next natural step for GreatCall,” Berning said. “This acquisition will really advance that mission for us.”
GreatCall will continue to focus its investments in the area of predictive analytics, said Berning, and will continue to leverage its growing scale.
“We’re really excited about this,” said Berning. “We’re going to continue to look at our scale and leverage that in this market and hopefully enable the health care system to proactively intervene and change health outcomes.”
Bigger picture, GreatCall is also been keeping its eye on the increasing number of family caregivers in the country and the aging Baby Boomer population.
“The need for technology support will be increasing rapidly, and GreatCall is poised to anticipate and respond to that need,” Berning said.