NEW YORK – Mobile health coaching provider Noom has tied its pricing model to outcomes.
“We truly care about preventing and reversing chronic conditions,” said Saeju Jeong, Noom CEO and co-founder, in a statement. “That’s why we’ve strengthened our commitment to behavior change and real health outcomes by only charging customers when we successfully deliver results.”
Noom’s mobile health platform combines technology with live coaching to change the behavior associated with lifestyle-induced pre-chronic and chronic conditions.
With the new pricing model, Noom’s diabetes prevention program will only charge when someone loses at least 5% of their body weight. The company’s hypertension and pre-hypertension program will only charge when someone improves their blood pressure or diagnostic category, and the diabetes management program will only charge when someone improves their blood sugar or diagnostic category.
“I know from the 50 million times our users have weighed in, checked their blood sugar or logged their blood pressure that our programs deliver successful outcomes like clockwork,” said Jeong. “At Noom, we’re willing to put our money where our mouth is.”