BOSTON – Software provider Orbita is hoping that a collaboration with IVCi to integrate video capabilities into its products will create more impactful experiences for patients and caregivers.
IVCi provides audio/video collaboration solutions to businesses, focusing specifically on video for health care.
“Video is a bit cutting-edge, but you can create more engaging experiences with it,” said Nathan Treloar, president and COO of Orbita.
The partnership between the companies will enable health care providers and caregivers to easily connect home care, mobile health and voice health assistant applications with scalable and secure video collaboration services. The collaboration builds on data and insights gathered from smart, connected devices like digital blood pressure monitors, fitness wearables and voice assistants.
Treloar said the video collaboration applications will increase patient engagement and adherence, reduce remote care costs, reduce readmissions, improve outcomes and drive new revenue opportunities.
Chris Böttger, CTO of IVCi, said adherence is probably the biggest benefit to incorporating video into health care platforms.
“If a patient is not adhering, I can intervene to encourage adherence through video engagement,” said Böttger. “When you’re face-to-face with a patient you’re more likely to know whether they are telling you the truth.”
While providers can lag behind in terms of technology adoption, Böttger said positive outcomes will convince them to embrace video capabilities.
“I think it will be driven by the patient, but you’ll have some providers who are ahead of the curve and recognize the impacts of using this technology,” he said.
Böttger also believes the market for technology like the kind being developed between Orbita and IVCi is wide open.
“We will definitely see insurance providers who are going to be asking themselves if they can deliver this kind of technology as a service,” Böttger said. “It’s in their best interest to make sure their customers are healthy.”
Bötter said he believes there are other potential players who will look at the technology, including companies like iFit and Garmin.
“It’s inevitable that patients will engage through these connected experiences,” Treloar said.