Luna Lights are a ‘human-centered design solution to a community problem’
CHICAGO, Ill. – Falling is one of the most common causes of injury to seniors aging in place. When Matthew Wilcox’s own grandmother fell and injured herself at home, he watched her endure a long hospital stay and months of physical therapy after, making the issue personal.
Wilcox got together with Donovan Morrison and Wesley Youman as undergrads at Northwestern University in 2014 and they came up with Luna Lights, an automated lighting system to reduce nighttime falls. The company recently raised $225,000, and it’s poised to roll out a full-scale launch in the fall.
We asked Morrison to tell us about what makes Luna Lights different.
HHTN: How did you determine there was a market for Luna Lights?
Morrison: We spent time in senior living communities talking with residents, staff and administration. Falls were a huge issue. We wanted to see if we could create something that would not only help our own grandparents, but the community at large.
HHTN: What’s your go-to-market strategy?
Morrison: We will market to assisted living communities, memory care facilities and individual care agencies first, then down the road we’ll market to individual consumers.
HHTN: What makes Luna Lights different from other similar products on the market?
Morrison: Senior care products can be burdensome and complex, and a reminder to older adults that they need something to be safe. We definitely saw a gap in what was being offered, so we created Luna Lights to seamlessly integrate into their lives without them having to compromise.
HHTN: What’s next for the company?
Morrison: We are conducting two pilot programs at Chicago-area senior living communities. We’re looking for a full-scale rollout beginning with our first major installation at one of the senior living communities this fall.