‘We take the current care delivery model and make it eight to 10 times more efficient’
ADELAIDE, Australia – Being accepted into Texas Medical Center’s Innovation Institute is a big deal for a startup, especially one from outside the U.S., and the opportunity is not lost on Personify Care’s CEO Ken Saman. The company plans to use its work with TMCx to refine its use cases and accelerate its launch into the U.S. market. We talked with Saman about Personify Care and the changing home health care space.
HHTN: How does Personify Care work?
SAMAN: Personify Care is a mobile platform that helps hospitals and surgical clinics monitor the ongoing recovery of patients after they leave hospital. Once you’ve gone home, you’ll get text messages from your nurse with links to a checklist of the things you need to know, things you need to do and assessments that you need to complete that day. If your recovery isn’t going as well as expected, your nurse gets in touch with you to make sure any issues are taken care of before things escalate. Now the nurse actually knows when something is going wrong with your recovery and can intervene before things get worse. As result, the patient experience goes up and clinical teams are detecting early warning signs of post-surgical complications.
HHTN: Do you see other opportunities for a platform like this?
SAMAN: Absolutely. I think you’re seeing an ongoing trend where patients are spending less time in hospitals and more of a patient’s journey back to good health is occurring at home. Over time, we see opportunities in a whole range of areas such as clinical trials, recovery from work injuries and anywhere where ongoing monitoring of a patient’s progress is key to delivering good outcomes and cost savings. As we scale, the patient behavior data we have on our platform will enable us to deliver more complex protocols to harder-to-reach populations.
HHTN: How do you see technology impacting the way home health care is delivered?
SAMAN: Our focus has always been to find opportunities where we can simultaneously improve the care experience for patients, save time for clinicians and save money for the health care provider. We take the current care delivery model and make it eight to 10 times more convenient. Health professionals know what’s best for the patient, and while we may be able to provide some data on what’s working best, ultimately, we’re a more efficient channel of reaching patients and delivering existing, evidence-based clinical care.
HHTN: What technological developments do you see coming in the next five years in home health care?
SAMAN: The U.S. Congressional Budget Office projected that 57% of hospitals will have a negative net margin by 2025. The solution to dealing with such a shift can’t depend on building new hospital buildings or investing in new technologies within the hospital walls. I think the really interesting opportunities will be focused on how you deliver technology that’s easy to use for the patient and the clinician, and that ensures good patient outcomes at a reduced cost. The fundamental technology building blocks that are required are all there—what’s missing is a way of delivering current clinical best practice at scale without significantly increasing costs.