LOS ANGELES – More than 400 attendees at this spring’s AARP Health Innovation@50+ Live Pitch event made SingFit the Consumers’ Choice winner, giving the digital music therapy platform a boost in the senior living market.
SingFit PRIME, which is specifically designed for the senior living industry, incorporates singing, movement, trivia and reminiscence for a fully engaging mind/body workout. SingFit DIGITAL includes a mobile app to incorporate singing three times a week for health and wellness.
“Singing is one of the most complex processes we do as humans,” said SingFit Co-founder Andy Tubman. “It’s not a cure-all, but it is a functional way to increase quality of life.”
SingFit is also the recipient of The USC Keck School of Medicine Body Computing Prize.
The company’s goal is to combine technology with evidence-based therapies to enable the mass distribution of music as medicine on a scale similar to pharmaceutical interventions, said Tubman.
“Without technology, we wouldn’t be able to do that,” said Tubman, who only recently stopped seeing clients in his private practice as a music therapist. “It’s a deeply motivating and engaging process.”
SingFit’s work in the coming months and years will be to increase its bottom line, while improving people’s lives, but it remains dedicated to the senior living market.
“Right now we’re planning to stay there,” said Rachel Francine, SingFit co-founder. “It took us a year and half to develop the program for seniors. We really sandboxed it out to make sure that it would do what we said it would do.”
As the company solidifies its niche, future plans include programs to treat conditions like COPD and hypertension, and further down the line, ADHD.