NEW YORK – For people to get the full benefits of digital health, providers and health plans must prioritize trust and responsibility, according to a recent report by Accenture.
“The real power of these technologies is the way they fit into the lives of humans, as well as social organizations and society in general,” said Dr. Kaveh Safavi, senior managing director and head of global health practice at Accenture, during a recent Digital Health Today podcast.
Health care leaders have great potential to apply emerging technologies to create deeper, more meaningful relationships with people, but there are choices to be made on that journey, Accenture wrote in the Digital Health Tech Vision 2018 report.
“How will we apply technology, govern it and ensure it does no harm? Now more than ever, these choices must be made with great caution and care,” the report says.
Five trends underscore the importance of building a foundation of trust as technology has a greater impact on our lives, according to the report:
- Citizen AI, the advance of artificial intelligence to benefit providers, plans and patients;
- Extended Reality, a combination of virtual and augmented realities to provide a bridge that connects people, places and information;
- Data Veracity, a philosophy that recognizes artificial intelligence is only as good as the data used to train it;
- Frictionless Business, the exploration of microservices and blockchain technologies to help health care organizations make technology-based partnerships work; and
- Internet of Thinking, the overhaul of the technical infrastructures of health care systems.
“Consumers have expectations that health care will be on their own terms because that’s how they experience the rest of the world,” said Safavi. “The health care system we will have in the future can only be possible by combining the digital technologies available now with traditional care models.”