DETROIT – Blue Cross Blue Shield of Michigan will offer a Virtual Well-Being program to employers and members next year.
“The health of our members is a top priority at Blue Cross, so we’re excited about offering this innovative program that will focus on how they can improve their overall well-being,” said Cindy Bjorkquist, well-being programs director at Blue Cross Blue Shield of Michigan, in a statement. “Not only is the Virtual Well-Being program easily accessible for members looking to enhance their mental and physical health, but it’s also a convenient solution for employers to learn best practices for building, complementing or enhancing their onsite well-being program.”
Starting Jan. 1, 2019, employers and members will have access to live, weekly 10- to 15-minute well-being webinars and downloadable health resources through the Virtual Well-Being program. Topics covered will include nutrition, exercise, finances, emotional health, meditation and more.
The program will also provide employers with strategic direction, tips, exercises and tactics to improve employee performance, engagement and morale, as well as attract and retain talent.
“Being mindful and practicing a greater state of well-being will help our members face day-to-day challenges both at home and at work, but many people aren’t sure how to start down a path of improving their well-being,” said Bjorkquist. “That’s where Blue Cross’ Virtual Well-Being benefit comes in. The virtual coordinator will guide members through engaging topics on how to improve their well-being, which will include mindfulness training and changing their brain’s default setting to increase happiness, gratitude and creativity, as well as other positive benefits.”
The payer’s health and wellness website, powered by WebMD, also provides access to an interactive health assessment, digital health assistant programs and fitness trackers.