CHICAGO – Fitbit is partnering with Blue Cross and Blue Shield on Blue365, a health and wellness program for BCBS members.
Through the program, BCBS members now have access to discounts on Fitbit activity trackers and smartwatches, as well as gym memberships. Employers can either buy in bulk or subsidize a purchase of Fitbit devices for their employees.
“There is no question that increasing activity and moving more is a tremendous benefit that can improve health, and I’m excited Blue365 members will have even more incentives to get and remain healthy by exercising at a pace that’s right for them,” said Mark Talluto, vice president of strategy and analytics for Blue Cross Blue Shield Association, in a statement. “This strategic partnership will bring personalized health and wellbeing to the next level, allowing members to put their health first.”
Blue365 is available to members of the 23 participating BCBS companies, as well as the BCBS government-wide Service Benefit Plan, also known as the Federal Employee Program.
“Fitbit provides a powerful platform to engage consumers by offering data, insights and guidance to help them meet their health goals,” said Adam Pellegrini, general manager of Fitbit Health Solutions, in a statement. “This partnership is an example of how Fitbit is expanding access to our devices and software so that we can help more people focus on their health and wellness and achieve better health outcomes.”