EAGAN, Minn. – Blue Cross and Blue Shield of Minnesota is partnering with Sharecare, a digital health company that helps people manage all their health in one place, to offer its personalized health platform to Blue Cross commercial customer groups and members starting in 2019.
The agreement makes BCBSM the only Minnesota-based plan to offer the Sharecare platform.
“Sharecare is a great match with the health and wellbeing programs we offer at Blue Cross,” said Cain Hayes, president and chief operating officer of the health business for Blue Cross and Blue Shield of Minnesota, in a statement. “Both of our organizations are focused on bringing about real change in people’s health through meaningful experiences and information that inspire action and reward progress. Empowering and encouraging people on their health journeys is at the heart of what we do and is central to our mission of making a healthy difference in people’s lives.”
As part of the agreement, Sharecare will serve as the foundation for Blue Cross’ digital health management offerings that are part of the health insurer’s do. health and wellbeing platform. The platform can be customized to the unique needs of a specific business and its workforce, and is centered around a ‘small steps’ concept that empowers people to take an active role in gradually and consistently improving their own health.
Sharecare provides people with a comprehensive and ultra-personalized health profile that drives personal engagement and connections to relevant information and evidence-based programs. The Sharecare engagement platform includes RealAge, which provides people with an accurate measure of the actual age of their body and recommendations aimed at lowering their Real Age; AskMD, a symptom checker; daily tracking and motivation via targeted messaging.
“In addition to its leading position in the Gallup-Sharecare Well-Being Index state rankings, Minnesota is widely recognized as one of the most innovative states in the country, and their first-mover status in healthcare is a significant contributor to their reputation in that regard,” said Jeff Arnold, co-founder, chairman and CEO of Sharecare. “We are proud to join forces with Blue Cross not only to push the health care innovation envelope further but also inspire and empower the people of Minnesota to live their healthiest, happiest, most productive lives so they, too, can continue to positively impact their communities and our world,” said Jeff Arnold, co-founder, chairman and CEO of Sharecare, in a statement.