BALTIMORE – The Centers for Medicare & Medicaid Services has kicked off a multi-year initiative that will offer a more personalized digital user experience.
The eMedicare initiative will modernize the way beneficiaries get information about Medicare and create new ways to help them make the best decisions for themselves and their families, said Seema Verma, CMS administrator.
“Our intent is not to replace traditional channels that beneficiaries trust and depend on, but to improve and enhance them with the emerging digital options to create a user-centered, seamless consumer experience,” Verma said in a statement. “CMS has a cohesive, multi-year strategy of consumer data integration and web product development to modernize Medicare.gov and improve access to personal health care data. The road map for this program will enhance opportunities to go digital, offer additional self-serve options and create a seamless multi-channel customer service experience.”
Some of the new eMedicare initiatives that CMS is launching ahead of Medicare Open Enrollment include: an improved coverage wizard to help beneficiaries compare options at a deeper level as a way to decide if Original Medicare or Medicare Advantage is right for them; a stand alone, mobile optimized, out-of-pocket cost calculator that will provide information on both overall costs and prescription drug costs; and a webchat option, which will be available within the Medicare Plan Finder for some beneficiaries.
CMS launched the initiative with a new video that includes comments from Medicare beneficiaries on what they expect from Medicare, as well as remarks from Verma outlining her vision for the modernized program.